Frequently Asked Questions

Augmented reality is the bridge between the digital and physical world.

“Augmented reality is the result of using technology to superimpose information — sounds, images and text — on the world we see. Picture the “Minority Report” or “Iron Man” style of interactivity. […] Often presented as a kind of futuristic technology, but a form of it has been around for years. For example, the heads-up displays in many fighter aircraft as far back as the 1990s would show information about the attitude, direction and speed of the plane, and only a few years later they could show which objects in the field of view were targets. ” /Jesse Emspak, livescience.com/

Virtual reality isolates the users from the real world placing them into a completely computer generated environment, while augmented reality adds the digital layer to the physical world.

No. We are aware of that VR and AR are similar in many aspects and VR has huge potential as well, however, we focus on AR experiences to serve our clients on the highest level possible. AR is not superior or inferior to VR, it is just slightly different, let’s say like two siblings. Our expertise is AR, so we offer AR app development.

To be fair, it is completely up to you! AR is a completely new and intuitive way of presenting … anything?

Here are some good examples:

• Preview your 3D design 1:1 in its environment without any physical prototype
• Add context to your product
• Visualize your configuration as you are selecting the elements like BMW let’s their customers configure i8 and i3
• Let your customers “try in” your products into their homes like IKEA does with its furniture
• Create games that was never before possible (ever heard about Ingress or Pokémon GO?)
• Use it to educate in an entertaining way
• Add context and extra content to your printed ads, catalogs, flyers, business cards, you name it!
• Walk in your new or renovated home when it is only exists as a blueprint
• Engage visitors on events, trade shows and exhibitions
• Experience sports events as never before

It depends on the use case:

• a basic marker based AR can run on any smartphone (or tablet) with Android 4.0.3+ / iOS 8.0+
• marker-less AR requires higher performance mobile devices, but the supported devices range is wide both with Android (7.0+) and iOS (A9 processor or later running iOS 11.0+). See the full list of supported devices here.
• there are several head mounted AR devices like HoloLens or MagicLeap, and smart glasses are also arriving to public realeases. These are essential when the users need to keep their hands free.

Yes. Although there are some limitations, we offer cross-platform solutions, so once the app is developed it can be deployed to various platforms.