AI-Powered Client Management

Insurance CRM

Manage clients, policies, expiries and renewals in a CRM built specifically for insurance intermediaries. No endless configurations — it works from day one, already set up for the sector.

Why a Generic CRM is Not Enough for Insurance

The insurance sector has specific needs that horizontal CRMs do not cover natively

Generic CRM

  • Does not know policies, premiums, expiries
  • Months of customisation to adapt it
  • No insurance renewal logic
  • Not integrated with carriers
  • IVASS compliance to configure from scratch

Aron CRM

  • Policy portfolio natively structured
  • Operational from day one, zero setup
  • Renewals and expiries automated with AI
  • Connected to 25+ carriers via MA mandates
  • Audit trail and IVASS reports included

Insurance CRM Features

Every tool designed for the daily work of brokers and agents

Complete Client Registry

Client card with policy history, communications, preferences and notes. Everything in a single view, always updated.

Automatic Expiry Reminders

Automatic notifications to you and clients for renewals, expiries and cross-sell opportunities. Zero forgetfulness.

AI-Powered Renewals

AI generates the updated renewal quote and sends it to the client automatically. The renewal happens without manual intervention.

Search and Segmentation

Search by name, product, carrier, expiry or any field. Segment the portfolio for targeted campaigns.

Integrated Communications

Email, SMS and WhatsApp directly from the CRM. Customisable templates and communication history for each client.

Reports and Analytics

Portfolio by carrier, lines, commissions, renewal rate and monthly trend. Real-time dashboard.

Document Management

Policies, mandates, client documents: archived, searchable and always accessible. Certified storage included.

Integrated AI Copilot

Ask AI to summarise a client position, suggest the best product or write a personalised email.

Commercial Pipeline

Track leads from the quotation engine to the issued policy. Visualise the funnel and identify bottlenecks.

Concrete Advantages

Higher renewal rate

Automatic reminders and pre-generated renewal quotes reduce policies lost due to forgetfulness, keeping the existing portfolio active and under management.

Less administrative work

Communications, reminders and reports are generated automatically. Less time on paperwork, more time on clients that generate value.

Portfolio always under control

You know at all times which policies expire, which clients you have not spoken to in 6 months, which lines are under-represented. Decisions based on data, not gut feeling.

AI-based cross-sell and upsell

AI identifies clients with incomplete insurance coverage and suggests the right moment to propose complementary products. Additional revenue without effort.

Zero duplicates with management platform and quotation engine

The CRM is native to the platform. Data flows automatically between quotation engine, management platform and CRM — without manual imports/exports and without risk of misalignment.

The CRM is Part of a Complete Ecosystem

The Aron insurance CRM integrates natively with the AI management platform, the personalised quotation engine and the digital mandate. A single platform for the entire client lifecycle.

Questions about the Insurance CRM

What is an insurance CRM and why is it different from a generic CRM?

An insurance CRM is designed specifically for insurance portfolio management: it tracks policies, expiries, renewals, carriers and IVASS compliance. A generic CRM like Salesforce or HubSpot requires years of customisation to do the same. Aron starts already configured for the sector.

Does the Aron CRM manage expiries and renewals automatically?

Yes. The CRM automatically sends expiry reminders to clients via email, SMS or WhatsApp at configurable intervals. For renewals, AI generates updated quotes and sends them to the client without manual intervention. The renewal rate tends to increase significantly when automatic reminders work on the existing portfolio.

Can I import the existing client portfolio?

Yes. The importer supports CSV files and the main insurance carrier export formats. The onboarding team assists you with import and data cleaning. The portfolio is operational from day one.

Is the CRM compliant with IVASS and GDPR regulations?

Yes. The CRM includes operation tracking, complete audit trail, GDPR consent management and automatic regulatory reports. Every communication sent to clients is recorded and consultable at any time for IVASS inspections.

Does the CRM integrate with the quotation engine and management platform?

Yes, the Aron insurance CRM is native to the platform: leads from the whitelabel quotation engine automatically enter the CRM, issued policies update the portfolio and expiries synchronise with the calendar. Zero duplicates, zero manual entries.

Ready to Manage the Portfolio Without Dispersions?

Register for free to the Aron Partner Network and immediately access the insurance CRM.